When the Master Toymaker sprinkles a touch of Magic Doll Dust on the wonderful dolls he has made, they come to life in a surprising way. They realize how unusual they are when they find they can walk, talk and breathe.
The Master Toymaker realizes it too, and decides he does not want to sell them. They are too wonderful to be "mussed, crushed and handled" by loving children. The dolls, however, take the opposite view. Dolls are meant to be loved, and these dolls don't want to miss anything.
With the aid of an unusual customer who visits the toy shop, and additional aid from the audience, the dolls achieve their desire to be given to children at Christmas.