Selby is a secretary at a big company. She moves to the charity division as she wishes to do good and ends up running the department. Her colleague wants to promote hard hitting, yet inoffensive publicity campaigns but these all get vetoed or scuppered by central or local governments. Selby goes to a country devastated by a hurricane and promptly gets kidnapped by guerrillas.

The story is interspersed with short sketches: a thief steals money for charity and is angry when they wont accept it; a Sheik buys Marks and Spencer and local dignitaries enter a pie throwing contest.